I started working in the television industry before college at Televisa in Mexico, and then came to the US to complete my studies. My college, The Columbia School, in Chicago—is dedicated to the arts, specifically film and television. I also have an Executive MBA from the Anderson School of Business at UCLA.
Upon graduation from Columbia, I went to work for Univision, helping to launch a newly purchased station in Chicago, converting it from an English local station to a Spanish-language O&O. After working my way up to Promotions Director, I was promoted to the same position for the flagship station in Los Angeles (with a stop in between at launching the company’s entity in Puerto Rico).
From LA, I moved to Miami to lead the promotions department for the Network. While there, I launched many campaigns—but I’m most proud of the work we did for the 2012 World Cup and the company’s first domestically produced “Eva Luna.”
My wife Lori and I live in Westchester County, NY with our two children, Jake and Daniela, and our golden retriever Stella. We definitely bring an international and West Coast flair to the Northeast! When I’m not running from one soccer game to another, I enjoy watching NFL with my son and planning our next family adventure.
In this role I was part of a new executive team that made KMEX-TV the highest-rated television station in the country, regardless of language. Upon arrival to LA, and after assessing the current situation and resources, a total restructure of the marketing, promotions and production department was undertaken.
After purchasing the station from Raycom Communications, corporate asked my assistance to completely rebrand the station. While there I created and executed a new media strategy and purchased outside media (print, outdoor and radio), and set up the initial operating budget for the marketing department.